Contributors
Authors
Everyone who has published research on this platform — a growing record that adds credibility with every new name.
BA
Bosco Amerit
1 publication
CA
Chiatii Elizabeth Ankiambom
1 publication
LA
Lamfu Marie-Clair Asunyu
1 publication
MB
Maureen Basuuta
1 publication
EB
Elangwe Eugenia Bie
1 publication
NB
Neba Blessing Bih-Nsu
1 publication
NB
Neba Noela Buwah
5 publications
- Green Marketing Practices and Marketing Performance of Financial Technology (FinTech) Companies in Nigeria
- Leadership Styles and Organisational Performance: Case of Small Businesses in Cameroon Size Businesses in Buea Municipality
- A Comparative Analysis of Customer Service Strategies, Challenges and Strives towards Customer Satisfaction: MTN Nigeria and MTN Cameroon Experience
- + 2 more
HE
Hodo Anna Eko
1 publication
JE
Jumbo Urie Eleazar
1 publication
OE
Ongo Nkoa Bruno Emmanuel
1 publication
NE
Negou Ernest
1 publication
EF
Eling Felix
1 publication
MH
Md. Kamrul Hossain
1 publication
NI
Nnaomah Esther I
1 publication
I
Ibrahima
1 publication
II
Inyang Bassey Inyang
1 publication
EJ
Edim Eka James
2 publications
CJ
Catherine Matthew Joseph
1 publication
DK
David Katamba
2 publications
EK
Evans Kongnyuy
3 publications
- Social Media Marketing and Organizational Performance: Evidence from a Microfinance Institution in Cameroon
- Search Engine Optimization and Internet Marketing Strategy Among Medium-Sized Companies in Bamenda, Cameroon: An Exploratory Study
- Cameroon’s Digital Marketing Maturity Scorecard 2026: A Ten-Dimension Framework for SME Readiness
UM
Ubong Etiese Markson
1 publication
NM
Ngoma Muhammed
1 publication
TN
Teneng Precious Ngwi
1 publication
CN
Cedric M. Nkiko
1 publication
AN
Abe Gilbert Ntoh
1 publication
ST
Swithern B. Tumwine
1 publication
SV
Sigimi Fidelis Vernyuy
3 publications
- In-Store Social Cues and Impulse Purchasing Behavior at Supermarkets: The Moderating Effects of Customer Demographics
- Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?
- Determinants of Marketing Innovations in Small and Medium-Sized Enterprises: An Empirical Study
CW
Christopher M. J. Wickert
1 publication
VW
Vukenkeng Andrew Wujung
1 publication
[authors_gallery]