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15 publications found.
The Impact of Cost and Management Accounting on Profitability and Decision-Making in Manufacturing SMEs
This study examines the role of cost and management accounting in enhancing profitability and managerial decision-making within manufacturing Small and Medium Enterprises (SMEs) in Bamenda, Cameroon.…
Social Media Marketing and Organizational Performance: Evidence from a Microfinance Institution in Cameroon
Despite the growing adoption of social media marketing by financial institutions in Cameroon, empirical evidence on its contribution to organizational performance remains limited, particularly for microfinance…
An Analysis of Corporate Social Responsibility (CSR)-Related Objectives Enshrined in the “National Oil and Gas Policy for Uganda, 2008”: A Policy Perspective Paper
This policy perspective paper examines how Uganda’s National Oil and Gas Policy (2008) — particularly objectives 9(c) and 10(f) — embeds Corporate Social Responsibility (CSR) as…
Humanism as an Institutional Driver of Corporate Social Responsibility (CSR) Activities
This chapter investigates why organisations pursue the particular Corporate Social Responsibility (CSR) activities they do, tracing the answer back to the personal values, moral convictions, and…
Hypertension Prevalence and Regional Disparities in Sub-Saharan Africa: A Systematic Review and Meta-Analysis
Background: Hypertension is a leading cause of cardiovascular disease and premature death in Sub-Saharan Africa (SSA), but region-wide prevalence estimates remain inconsistent due to fragmented evidence.…
Effects of AI-Driven Customer Service on Customer Loyalty Among Mobile Fintech Users in Calabar, Nigeria
This study examined the effect of AI-driven customer service on customer loyalty among users of mobile FinTech service providers in Calabar, Cross River State, Nigeria. Specifically,…
Green Marketing Practices and Marketing Performance of Financial Technology (FinTech) Companies in Nigeria
The study examined green marketing practices and marketing performance of financial technology companies in Nigeria. It specifically examined the effects of green financial services, digital marketing…
The Influence of Investment Legislation on the Macroeconomic Performance of the CEMAC Region
The countries of the Economic and Monetary Community of Central African States (CEMAC) adopted in 1999 a common investment legislation which member countries adapted to their…
Leadership Styles and Organisational Performance: Case of Small Businesses in Cameroon Size Businesses in Buea Municipality
This study assesses the relationship between leadership styles and organisational performance for small and medium size organisations in Cameroon. Specifically, it examines the effect of authoritarian…