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Discipline:
Marketing & Branding
A Comparative Analysis of Customer Service Strategies, Challenges and Strives towards Customer Satisfaction: MTN Nigeria and MTN Cameroon Experience
September 9, 2026
In-Store Social Cues and Impulse Purchasing Behavior at Supermarkets: The Moderating Effects of Customer Demographics
September 9, 2026
Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?
September 9, 2026
Determinants of Marketing Innovations in Small and Medium-Sized Enterprises: An Empirical Study
September 9, 2026
Search Engine Optimization and Internet Marketing Strategy Among Medium-Sized Companies in Bamenda, Cameroon: An Exploratory Study
September 9, 2026
Cameroon’s Digital Marketing Maturity Scorecard 2026: A Ten-Dimension Framework for SME Readiness
September 9, 2026
