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Publications
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Editorial Board
Reviewing Editor:
Evans Kongnyuy
Founding Editor. BBA in Digital Marketing, University of Bamenda. Founder of Evans Consulting.
Effects of AI-Driven Customer Service on Customer Loyalty Among Mobile Fintech Users in Calabar, Nigeria
September 15, 2026
Green Marketing Practices and Marketing Performance of Financial Technology (FinTech) Companies in Nigeria
September 15, 2026
A Comparative Analysis of Customer Service Strategies, Challenges and Strives towards Customer Satisfaction: MTN Nigeria and MTN Cameroon Experience
September 9, 2026
In-Store Social Cues and Impulse Purchasing Behavior at Supermarkets: The Moderating Effects of Customer Demographics
September 9, 2026
Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?
September 9, 2026
Determinants of Marketing Innovations in Small and Medium-Sized Enterprises: An Empirical Study
September 9, 2026
Search Engine Optimization and Internet Marketing Strategy Among Medium-Sized Companies in Bamenda, Cameroon: An Exploratory Study
September 9, 2026
Cameroon’s Digital Marketing Maturity Scorecard 2026: A Ten-Dimension Framework for SME Readiness
September 9, 2026
