Search the repository.
Every journal article and preprint in the house — filter by journal, discipline, status, or keyword.
Looking for Cameroon-specific research? Visit the Cameroon Research hub →
9 publications found.
The Impact of Cost and Management Accounting on Profitability and Decision-Making in Manufacturing SMEs
This study examines the role of cost and management accounting in enhancing profitability and managerial decision-making within manufacturing Small and Medium Enterprises (SMEs) in Bamenda, Cameroon.…
Social Media Marketing and Organizational Performance: Evidence from a Microfinance Institution in Cameroon
Despite the growing adoption of social media marketing by financial institutions in Cameroon, empirical evidence on its contribution to organizational performance remains limited, particularly for microfinance…
An Analysis of Corporate Social Responsibility (CSR)-Related Objectives Enshrined in the “National Oil and Gas Policy for Uganda, 2008”: A Policy Perspective Paper
This policy perspective paper examines how Uganda’s National Oil and Gas Policy (2008) — particularly objectives 9(c) and 10(f) — embeds Corporate Social Responsibility (CSR) as…
Humanism as an Institutional Driver of Corporate Social Responsibility (CSR) Activities
This chapter investigates why organisations pursue the particular Corporate Social Responsibility (CSR) activities they do, tracing the answer back to the personal values, moral convictions, and…
Leadership Styles and Organisational Performance: Case of Small Businesses in Cameroon Size Businesses in Buea Municipality
This study assesses the relationship between leadership styles and organisational performance for small and medium size organisations in Cameroon. Specifically, it examines the effect of authoritarian…
A Comparative Analysis of Customer Service Strategies, Challenges and Strives towards Customer Satisfaction: MTN Nigeria and MTN Cameroon Experience
Aim: This research attempts to perform a comparative analysis of customer service strategies and the challenges encountered by MTN Nigeria and MTN Cameroon. With over 300…
In-Store Social Cues and Impulse Purchasing Behavior at Supermarkets: The Moderating Effects of Customer Demographics
Purpose: This study aims to evaluate the association between impulse buying behavior and in-store social cues (salespeople, presence of other customers, and in-store events) at supermarkets…
Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?
Purpose: This study seeks to assess the relationship between in-store design cues (store layout, product placement, signage, and point of sales display) and impulse purchase behavior…
Determinants of Marketing Innovations in Small and Medium-Sized Enterprises: An Empirical Study
Purpose: This study aims to examine the effects of internal factors (organizational culture and leadership, resources and human capital, technological capabilities) and external pressures (shifts in…