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3 publications found.
Effects of AI-Driven Customer Service on Customer Loyalty Among Mobile Fintech Users in Calabar, Nigeria
This study examined the effect of AI-driven customer service on customer loyalty among users of mobile FinTech service providers in Calabar, Cross River State, Nigeria. Specifically,…
Search Engine Optimization and Internet Marketing Strategy Among Medium-Sized Companies in Bamenda, Cameroon: An Exploratory Study
Search Engine Optimization (SEO) and internet marketing have become critical strategic tools for businesses seeking visibility and competitiveness in increasingly digital markets. However, adoption among medium-sized…
Cameroon’s Digital Marketing Maturity Scorecard 2026: A Ten-Dimension Framework for SME Readiness
A ten-dimension scoring framework assessing digital marketing maturity among Cameroonian SMEs, covering website presence, social media activity, paid advertising, SEO, e-commerce readiness, data analytics, content strategy,…